A Customer’s Roadmap: Are You Providing One?

roadmap title and picture of mapping goals

Roadmaps used to be a necessity to get to unfamiliar places, but now with an app on your phone those maps seem pretty unnecessary and outdated. Remember MapQuest? Yeah, I’m still hanging onto some ancient directions in my car’s console.

Well, guess what? Your customers need a roadmap too. If you want to avoid frustration (for them and for you), it’s essential to provide a personalized roadmap for their journey.

Think of it like this: when you have clear directions, it’s easier to reach your destination, right? The same goes for your customers. The smoother and more personalized their experience, the happier they’ll be—and that’s good news for your business.

So, are you giving your customers a personalized roadmap?

Having a customer roadmap is a game-changer. It gives them a step-by-step guide to achieving their goals with your products or services. It’s like a GPS for success.

Yes, every customer is different, with their own preferences and needs. But by taking the time to really understand them and their needs, you can customize a roadmap to address their specific challenges and guide them to success. This personal touch builds a strong bond between your brand and the customer, keeping them happy and loyal.

While it takes time to come up with your customer roadmap, it’s not rocket science. Think of the repeated things you do, answer, or provide for your customers, then. . . MAP it out!

Below is my customer roadmap. You’ll see that I take my VALs (that’s Valued, Amazing Ladies in business) from the captivity of activity to prioritized focus. This roadmap also reflects my signature system and the foundational framework for all that I do in my business.

Prioritized Focus Roadmap graphic with swerved lines, numbered pathways and steps

Here are some steps you can take when creating a customer roadmap.

  1. Get to know your customers—ask for feedback, talk to them, and gather insights.
  2. Use that info to divide them into different groups and create tailored roadmaps for each segment.
  3. Think about the touchpoints where customers interact with your brand. From the first hello to ongoing support, each interaction is a chance to guide them along their journey.
  4. Keep things consistent and provide helpful resources that align with their roadmap.

But remember, this isn’t a one-time thing. You’ll need to keep refining and improving your customer roadmap based on feedback and changing needs. Stay flexible and adapt to the ever-changing digital landscape.

The fun part is that once you get your roadmap figured out, you can “visualize it” for others in a variety of different ways! See, here’s the same thing, but different.

In a nutshell, a customer roadmap is like a GPS for their success. It keeps them on track and happy, while also boosting your business.

Deana in questioning pose about dream GPS

Secret sauce tip: follow God’s Positioning System (GPS) for maximum results. He’ll always put you in the right place at the right time – I mean, you’re reading this. . .

You can read more about what I have to say about finding the right GPS in another blog post.

So, buckle up and start paving the way to customer satisfaction and loyalty with a roadmap for their journey, and your consistency.

customizing roadmaps for my peeps right there with ya,

name signature Deana

I’d love to help you customize your customer’s roadmap! Schedule a call to see if we’re a right fit.

Check out some of the customized roadmaps I’ve already created –>HERE

Coming July 2023 Deana's book You're A Beautiful Messterpiece

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