Frequently Asked Questions

Deana looking up from her Prioritized Focus Planner


Frequently Asked Questions

My entrepreneurial journey began in 2010 through the vehicle of direct sales.

Nearly ten years in that business and I earned a significant salary, impressive rank & titles, but the true joy came from my customer relationships and coaching.

As a leader of a team of women nationwide, guiding them to pursue their dream through the vehicle of their business was the joy of my tenure in direct sales.

By about 2014-15 it became evident that I was more excited when members left my team to open their own businesses, than I was about them staying and promoting within the company.

That's when I knew it was time for me to do the same. I finally left the direct sales world in early 2018, but I've been Deana Farrell LLC since 2016. (so I also know what it's like to work on your dream while still working your paid gig)

I work best with achievement minded clients who know themselves enough to recognize their excuses, but maybe not sure how to break the pattern of defeating them. 

Knowing which coaches and courses have attributed to success in the past and being here is just another layer of increasing their awesomeness! 

I'm quick to recognize half-dabblers, and those looking for quick fixes or the "easy solutions" instead of doing the work.

Hard work can be fun, passionate, and even flow freely, but sis, it ain't always easy!

Business minded women are my "usual" clients. These are ladies in ministry, direct sales, MLM, professional services, and even entrepreneurs.

You can have a business or even want to start one, but do you mean business when it comes to what it will take to grow you into becoming the person who can handle "the business?"

If you are suffering from imposter syndrome, beginning to doubt your dream and frustrated with yourself because you know you were meant for more, "than this"... then yes, you will fit in just fine here.

Understanding I'm not everybody's kind of somebody and neither are my methods, messages, or mission.

I believe strongly in souls over sales.

Meaning YOU as a person is always going to be more important to me than my products or services.

We all have been entrusted to pursue & share a God-given dream and I'm okay staying in that lane.

I expect to be both rejected by prospective clients as much as I am projected into their lives as an answer to prayer.

You decide if that's the kind of different you want in a speaker, author, coach and her products and services 🙂

And this answer is delivered with much love and respect to whatever you decide.

Yes! As a Christian, I believe it's important to be able to convey what it is we actually believe!

To that end...

My Statement of Faith

I believe in God the Father who is the ultimate Authority, Creator and Provider of all things. A Father who loves so much that He provided a way for me to have a restored relationship with Him after sin entered into the world. Restored as in no longer missing the mark (sin) of who I was created to be. 


I believe in God the Son, Jesus Christ, as my personal Savior. I believe Jesus came to earth as fully human. Through God’s provision of Jesus as a perfect, sinless sacrifice on my behalf and Christ’s victory over death as the solution to relational restoration with God. I believe salvation through Christ’s death and resurrection is the only way to have an unhindered relationship with God the Father. And by freely accepting this gift of grace and mercy I am a daughter and heir to His Kingdom.


I believe my eternity began on the day of salvation and that as Christians we are meant to be God’s Kingdom on earth and commissioned to share the gospel truth. 


I believe that while my eternity with my Heavenly Father, and Savior Christ Jesus, has already begun, the only way to live a life worthy of what I’ve been called to is through God as the Holy Spirit. The Holy Spirit is the power, wisdom, and gifts of God indwelled in those who have accepted His solution for sin, Jesus Christ, the Savior.


In summary, I believe that God's provision through Jesus Christ as the Solution to humanity's sin problem and by the power of the Holy Spirit enables believers to receive and apply God’s infallible Word and transform their lives according to His will and purpose. I believe through the power of the Holy Spirit believers are empowered to walk in the footsteps of Christ and to be agents of God's love and grace in the world.